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Digital Marketing & Content Specialist

About Heliospectra

Heliospectra is a market leader in intelligent LED grow lights for commercial growers and plant scientists. Our vision – to empower growers to consistently and sustainably produce crops of the highest quality, was established to increase the efficiencies of controlled environment food production using intelligent LED technology and automation software. This includes reducing energy costs, reducing production waste, and producing higher quality crops that look better, taste better, and last longer.

The company was announced second fastest growing tech company in Sweden by Deloitte in 2017. As the company is growing, we are now looking for a digital marketing and content specialist to join our marketing team.

 

Job Description

As a digital marketing and content specialist at Heliospectra, you will report to company´s Marketing Manager and be responsible for Heliospectra’s digital communication and content creation. The role includes planning and executing on our digital strategy and online marketing campaigns, and update and create compelling content both online and offline. This includes updating the company's website, writing newsletters, and actively work with social media, as well as writing informative and selling articles for our customers. You will also help out to update and create corporate collateral including brochures and sales material.

In this role, we welcome a person who has a passion for marketing and is comfortable bringing their own ideas to the table. We are looking for a team player, but a person that is also comfortable working independently driving campaigns and projects.

 

Work areas include, but are not limited to: 

  • Create and lead digital marketing campaigns with the goal to increase brand awareness and drive sales.
  • Plan, execute and follow-up on SEO/SEM optimization and campaigns
  • Create relevant content in the company’s social media channels
  • Help manage and update the company website
  • Develop, manage and execute on the content marketing activity plan
  • Plan and produce compelling content for various channels and platforms (blog posts, articles, ebooks, white papers, reports, infographics, printed collateral, website, etc.)
  • Track and analyze content initiatives across channels and activities, and report on results

 

Skills / personality profile:

  • Relevant education within Marketing and Communication (University or equivalent education, KY)
  • 1-2 years’ experience within digital marketing and content creation
  • Good communication skills and experience or genuine interest of copy writing
  • Solid knowledge and understanding of digital communications and social media
  • Previous experience of inbound marketing is a plus
  • Genuine digital interest and up-to-date with the latest digital trends
  • Basic understanding of HTML and other system/development knowledge is a plus
  • Team player and like to create new relationships
  • Fluent English in speech and writing is a requirement, other languages are an advantage
  • Experience in the Adobe package (InDesign and Photoshop)

 

Working at Heliospectra

At Heliospectra, we offer global challenges, personal development and a diverse working environment built on candid communication and acceptance of contributions from everyone. We have a great mix of employees from all over the world with different backgrounds when it comes to education, work experience, and diversity. This has created a great team spirit and an innovative climate with strong customer focus.

Together we all contribute to the company´s success and we welcome you to be part of it!